Problem: Due to increased competition in the gum industry, Doublemint has been almost forgotten.
Solution: Let's have Doublemint own the idiom, "That left a bad taste in my mouth."
Based on current events, let's start a conversation by showing up in strategic locations.
Innovative Doublemint dispenser machines will be placed in airports, events or stadiums.
If your flight is cancelled or delayed, or if your team lost, scan your boarding pass or ticket to claim
a piece of Doublemint and get rid of that bad taste in your mouth.
Other Strategic Appearances
Sometimes there's bad news on TV, and that's when Doublemint shows up.